At a healthtech company, I architected an AI-native messaging engine that became the single source of truth for positioning, copy, and audience strategy — combining structured data, AI-powered research, and a custom AI skill for generation. A sales rep drops in a prospect's title; the system matches it to the right audience and generates a hyper-personalized email or call script. Outreach creation dropped from roughly half a day to under an hour.

At a previous company, I led a content and SEO campaign that took a competitor-owned keyword to the #1 search position, built a flagship gated resource from subject-matter-expert interviews, and converted the traffic through a structured email nurture. Results: 1,600%+ growth in organic blog traffic over 18 months, 138 SQLs, and 12 closed deals. Within a year, the client's main competitor pursued acquisition — partly attributed to the brand equity this program built.

At an agency I helped lead, I went from personally reviewing every piece of content produced to training a team to do it without me — building the diagnostic process, tooling, and workflows that let a 15-person editorial team run independently, with zero turnover for the duration of my tenure. The agency was later acquired by a larger communications firm.

For a B2B SaaS client, I built a content program from zero — three editorial pillars, a four-post-per-week cadence, and a tone that treated its audience as entrepreneurs, not just practitioners. The community became engaged enough that readers applied for jobs at the company. Organic traffic grew from roughly 1,500 to 10,000+ monthly visitors, and the resulting brand equity supported a product launch tied to a major funding raise.

On a lean team, I owned event strategy end-to-end: personalized LinkedIn outreach tripled our meeting prebook rate for a key industry event, and a memorable, low-cost gifting campaign generated organic booth traffic at a major industry conference.

When a major distribution partnership outpaced our product's licensing system, I built a working reseller sign-up, bundle-claiming, and commission process from off-the-shelf automation tools — unblocking a multi-million-dollar partnership while the long-term product solution was still being evaluated.

I've led CRM and website migrations at multiple companies — consolidating fragmented marketing stacks onto unified platforms, saving meaningful budget while improving analytics and nurture, and independently owning the majority of design and development for a full website migration that drove a double-digit increase in organic traffic.

I co-founded a marketing studio specifically because generative AI was commodifying the standard content-agency model I'd spent years mastering. Rather than compete on volume, we rebuilt around community-centric, interview-driven content with LinkedIn as the backbone. The studio reached profitability within a single operational quarter and is tracking toward seven figures in annual revenue, supporting 20+ pitches at a 40% close rate in its first year.