CASE STUDYOwning the offerwall conversation
An adtech company enlisted our agency to design and execute a full-funnel campaign in support of its offerwall product. I took point on content strategy, writing, and data analysis while working closely with internal stakeholders at the client company.
PROJECT GOALSSUBVERT TOP COMPETITOR IN SERPS & RECLAIM SOVPOSITION CLIENT'S OFFERWALL AS MARKET LEADERDRIVE AWARENESS, ENGAGEMENT (MQLS, SQLS), AND $$$
OUTCOMES15.4K ORGANIC TRAFFIC HITS IN MONTH 1265 DOWNLOADS (MQLS), NURTURED TO 138 SQLS12 CLOSED-WON DEALS INFLUENCED OVER QUARTER
