Mobile Ad: Ferdinand

Client: Blue Sky Studios & 20th C. Fox (Via Tapjoy)

While I was in the role of Design Team Manager at Tapjoy, our team was tasked with creating engaging ad concepts for the movie Ferdinand. The movie highlights the adventures of a charming, pacifist bull named Ferdinand, who is wrongfully taken from his loving family and forced to train for the ring. We presented three options for gamified mobile ads, including a “catch the falling china,” game, a “match the characters” puzzle, and a “escape to freedom” tilt-maze. The client was thrilled with the presentation and sample creative our team provided, and decided to move forward with all three pitched concepts.

I led the design of the final creative, leveraging client assets from the film. I also managed our relationship with an external vendor, JustAd, to execute the development of the games themselves. The final ads ran across over twenty countries with dynamic language creative, which our team created. The campaign was a massive success for the company and generated significant revenue.

Gamified Ad #1: “Bull in a China Shop”

A trailer for the Ferdinand movie plays on the user’s mobile device. Next, the user slides the Ferdinand character laterally across the screen to catch the falling china. They catch as many objects as they can before time runs out, and they receive a score. The final frame encourages the user to “Get Tickets” to see the upcoming film.

Gamified Ad #2: “Mix & Match”

A trailer for the Ferdinand movie plays on the user’s mobile device. Next, the user taps the cards to reveal the faces of the characters. They try to find the all characters’ matching cards before time runs out. They receive either a “success” or “try again” message based on their performance. The final frame encourages the user to “Get Tickets” to see the upcoming film.

Gamified Ad #3: “Hog & Roll”

A trailer for the Ferdinand movie plays on the user’s mobile device. Next, the user slides tilts their device to navigate the rolling hedgehogs to the end of the maze before time runs out. They receive either a “success” or “try again” message based on their performance. The final frame encourages the user to “Get Tickets” to see the upcoming film.